Content Strategy
Message Development
Copywriting & Editing

I'm a communications consultant, brand strategist, and creative copywriter with 13+ years' experience working on multi-channel campaigns for brands, products, and people. I’m passionate about strategy-driven storytelling and creating cohesive content suites for major brand moments, product launches, and evergreen initiatives.

Most recently, I was Director of Marketing & Content at direct-to-consumer custom framing company Framebridge. I partnered with cross-functional leadership to design and execute marketing campaigns that drove brand awareness and affinity, increasing sales among both new and existing customers.

Before that, I spent six years on the Digital and Content teams at FGS Global (formerly the Glover Park Group). I worked closely with the  in-house Creative Studio to produce compelling communications materials for a diverse range of clients and project types, combining sharp writing with a deep understanding of how brands communicate their stories across platforms and mediums.

I was the Manager of Brand Communication Strategy at Heinrich Marketing in Denver, where I co-owned content creation projects for the agency and our clients, including strategy, execution, analysis, and optimization.

Earlier, I helped launch Gannett’s e-commerce business, producing creative, cohesive broadcast and digital content featured in Gannett publications across 100 media markets.

I began my career with McLean, VA-based events firm The Hayes Group, serving as project manager for small- and large-scale special events attended by presidents, members of Congress, military brass, and corporate and non-profit executives.

A D.C. native, I hold an MA in Strategic Communications from American University and a BA in Sociology from Wake Forest University. I live with my husband and daughter in Chevy Chase, Maryland.